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#BlockOut2024 on The Viral List

We round up the most viral moments of the week…

Written and Edited by the YPulse Editorial Team

May 17 2024
North America

KEY TAKEAWAYS

Some TikTok users are hopping on the “block out” trend as a digital protest against wealthy celebs and those who don’t speak on the issues they care about
Bumble put up anti-celibacy billboards and quickly had to make an apology for the damage they did
e.l.f. cosmetics is pushing for corporate board diversity by showing how many “Dicks” (Richards, Ricks, etc.) there are, over everyone else
Young women on TikTok are responding to Harrison Butker’s commencement speech by showing off their accomplishments

The #BlockOut2024 trend is Gen Z’s French Revolution In a surprising twist in social activism, TikTok users are leveraging their platforms to block celebrities and influencers to highlight wealth inequality and promote social justice. Under the hashtag #BlockOut2024 some users insist the move is not just a fleeting viral moment but a significant shift in priorities. What began as a response to the Met Gala earlier this month, an event compared to that of the Capital residents in The Hunger Games, has escalated quickly after TikTok user @ladyfromtheoutside called for a “digital guillotine” or “Digitine,” encouraging people to block celebs who...