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Metaverse Hangouts are European Gen Z’s Norm

From avatars to in-game chats, European Gen Z favor hanging out virtually when gaming over sitting side-by-side…

Written and Edited by the YPulse Editorial Team
KEY TAKEAWAYS
  • Hanging out with friends is a top reason why young Europeans play video games—especially among teenagers
  • The most popular way these gens socialize while gaming is to hang out virtually, not IRL
  • But brands should also cater to their wish to socialize IRL with gaming interactions
Video games are a huge part of young Europeans’ lives and while only half identify as gamers, data from YPulse’s Gaming Report shows a whopping 96% of European 13-39-year-olds game in some capacity. The top reason why these gens are gaming is simply to have fun, naturally, but socialization is also an important factor (and certainly is part of the fun!). This is especially true for the younger Europeans—teenagers and tweens—for whom hanging out with friends is the third top reason why they play video games at all. But where and how they hang out is not the same as...

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