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Western Europe

Metaverse Hangouts are European Gen Z’s Norm

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From avatars to in-game chats, European Gen Z favor hanging out virtually when gaming over sitting side-by-side…

TL;DR

  • Hanging out with friends is a top reason why young Europeans play video games—especially among teenagers
  • The most popular way these gens socialize while gaming is to hang out virtually, not IRL
  • But brands should also cater to their wish to socialize IRL with gaming interactions
Video games are a huge part of young Europeans’ lives and while only half identify as gamers, data from YPulse’s Gaming Report shows a whopping 96% of European 13-39-year-olds game in some capacity. The top reason why these gens are gaming is simply to have fun, naturally, but socialization is also an important factor (and...

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