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Western Europe

The 10 Most Innovative Brands According to European Gen Z

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YPulse’s Brand Tracker shows these are the 10 brands European teens and young adults think are the most innovative in 2024…

TL;DR

  • According to European Gen Z, brands are innovative when they’re going out of their way to try new products and marketing
  • For European teens, Duolingo is the most innovative brand out there
  • Thanks to its disruptive AI technology, ChatGPT is high on the list of innovative brands
According to research from YPulse’s Decoding Brand Affinity Report, European Gen Z think brands are innovative when they’re willing to experiment with new products / marketing and aren’t afraid to step out of the “norm.” Gen Z grew up witnessing start-ups (hard to believe TikTok once was one?) disrupting industries and addressing issues with tech-filled solutions....

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