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Billie Eilish’s Millions of Close Friends on The Viral List

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We round up the most viral moments of the week…

TL;DR

  • Billie Eilish added all her 100M+ Instagram followers to her Close Friends Story as she drops hints for her upcoming album
  • Caitlin Clark brought record views to the NCAA women’s final game, outpacing the men’s game
  • Gen Z teens redefined “bop”—which used to mean a good song, but now is akin to an insult like “slut”
Billie Eilish made 7 million close friends to promote her album  YPulse’s Social Media Playbook told brands to utilize community features to feel “closer” to young consumers across socials, and this week Billie Eilish showed how it’s done. The Gen Z star pulled off a genius move on Instagram, gaining a whopping 7M followers (on...

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