Brands are jumping on the total eclipse’s big spending moment The upcoming total eclipse is making waves across America, which means brands are not going to miss a chance to be part of it. According to research group Great American Eclipse, “as many as four million people will travel to the path of totality for the eclipse, making it the largest travel day of the year.” And airing live on Monday, April 8, “Eclipse Across America” is gearing up to have millions tuning in virtually. The astrological event is already generating a surge in spending for businesses along the viewing...
