YPulse’s Subculture Series shares deep dives into some of Gen Z and Millennials’ ever-evolving list of subcultures. Our research shows how these gens thrive off connectivity and find solace in niche communities (and there’s a lot of them). While some involve fandoms they love, others involve deep trends and highlight bigger cultural shifts. This month, we’re taking a look at how the rise of TikTok DJs are using the app to carve their own path in the industry and influencing Gen Z’s music taste… TikTok is known for catapulting creators into the limelight with unprecedented speed. Of the app’s myriad of trends and subcultures, one unique to the app has been the rise of TikTok DJs (even the least serious among them). These digital maestros are harnessing the platform’s mass reach to not only showcase their musical talents but to also carve out a distinct subculture within the music industry. The space is especially heating up right now as Universal Music Group wiped their catalogue from the platform,...
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