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Subculture Series: TikTok DJs

Subcultures are what drive Gen Z’s interests—and YPulse’s Subculture Series explains how brands can engage with these hyper-passionate communities…

Written and Edited by the YPulse Editorial Team

Mar 28 2024
North America

KEY TAKEAWAYS

Both comedic and professional TikTok DJs are on the rise, especially since Universal Music Group pulled their catalogue from the platform
DJs like Nick Spinelli, DJ Mandy, and DJ Lilli have gained mass followings from their engaging and unique mixes
Brands can—and should—leverage TikTok DJs for creative and viral audios in their brand content

YPulse’s Subculture Series shares deep dives into some of Gen Z and Millennials’ ever-evolving list of subcultures. Our research shows how these gens thrive off connectivity and find solace in niche communities (and there’s a lot of them). While some involve fandoms they love, others involve deep trends and highlight bigger cultural shifts. This month, we’re taking a look at how the rise of TikTok DJs are using the app to carve their own path in the industry and influencing Gen Z’s music taste… TikTok is known for catapulting creators into the limelight with unprecedented speed. Of the app’s...