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Western Europe

European Gen Z Say These are the Top 10 Brands That Just Get Them

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Thousands of young Europeans really think these brands understand them best, and we explain why…

TL;DR

  • PayPal is a top brand young Europeans think “get them”
  • With its viral content and unique humor, young Europeans think Duolingo really understands who they are
  • By providing diverse, inclusive, and global content to young Europeans, Netflix shows it knows this demographic very well
To build connections with young consumers, brands in every industry need to have a good understanding of who they are to build their products or services accordingly. But how can a brand get Gen Z, and then show that they do? According to research from YPulse’s Decoding Brand Affinity Report, a brand gets young consumers when...

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