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Western Europe

The Recession Is Still Very Real for European Gen Z

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The economic downturn is still having a massive negative impact on young Europeans…

TL;DR

  • The number of young Europeans who think we’re currently in a recession remains steady from 2023
  • Inflation and unemployment are high in Western Europe right now, creating a difficult and expensive environment for young people
  • Young Europeans are still looking for brands to help them through economic hardship
The negative impact the economic downturn is having on younger generations shouldn’t be downplayed: it’s changing their behavior toward work, higher education, and housing—and it’s damaging their mental health. Each generation goes through defining historical moments, and the current economic crisis is certainly one for Gen Z. And the longer it goes, the more lasting...

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