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Subculture Series: Digital Side Hustlers

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Subcultures are what drive Gen Z and Millennials’ interests—and our newest Subculture Series explains how brands can interact with the most popular spaces…

TL;DR

  • Side hustles have evolved for Gen Z—and more are interested in having ways beyond investing to make passive income
  • Digital side hustles like data annotation and TikTok Shop are helping young people making extra cash and learn new skills
  • Brands should know this gen has a huge desire to learn more about finances and digital side hustlers are gaining a ton of new skills needed for the future workforce
YPulse’s Subculture Series shares deep dives into some of Gen Z and Millennials’ ever-evolving list of subcultures. Our research shows how these gens thrive off of connectivity and find solace in niche communities (and there’s a lot of them). While some involve fandoms they love, others involve deep trends and highlight bigger cultural shifts. This...

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