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How These 3 Bev Brands Are Tapping Dry January

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These three non-alcoholic bev brands are capitalizing on Dry January to be part of Gen Z’s sober-curious lifestyle…

TL;DR

  • OLIPOP is helping young adults craft their own mocktail recipes at home with a “Virtual Soda Sommelier”
  • Bubly is letting young consumers “press for Bubly” for a chance to win a free supply of the sparkling water
  • Mocktail Club is a woman of color owned mocktail brand that’s banking on young consumers’ interest in wellness trends
The popularity of pre-made non-alcoholic cocktails, buzz-less spirits, and zero-proof alcohol brands have grown in tandem with young people’s sober-ish mindsets (which YPulse has long reported on). They might even have a hand in driving it further: as marketing for these drinks steps up their game, non-alcoholic beverages look as trendy as their counterparts. But...

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