The popularity of pre-made non-alcoholic cocktails, buzz-less spirits, and zero-proof alcohol brands have grown in tandem with young people’s sober-ish mindsets (which YPulse has long reported on). They might even have a hand in driving it further: as marketing for these drinks steps up their game, non-alcoholic beverages look as trendy as their counterparts. But while Dry January campaigns often come from alcohol brands looking to expand their audience, some of the buzziest campaigns are brands that had nothing to do with alcohol in the first place. Now, soda and seltzer brands are positing themselves as an alternative and stepping...