Trends in fashion and beauty often evolve based on societal shifts, pop culture, and in the case of Gen Z, individual expression. Brands should stay attuned to emerging subcultures, retro affinities, and unconventional / unapologetic standards for this year’s biggest trends. Beauty trends will continue to lean towards unique looks, but young consumers will certainly also be caring even more about how they nourish their bodies as a whole—making them reevaluate what actually makes them feel beautiful. As for fashion, micro-trends aren’t done cycling out but this year’s predicted looks put Gen Z twists on the faves from 2023. Staying connected to these shifts, and what they represent, can help brands adapt and resonate with diverse consumer preferences. So, to stay on top for 2024, we’re sharing six fashion and beauty trends experts predict young people will lead this year. This year, many top expert predictions come from Pinterest because, according to Adweek, “Gen Z now makes up more than 40% of the app’s 482 million active monthly users,...
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