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The Top 20 Coolest Brands According to College Students

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YPulse’s Brand Tracking data shows these are the top 20 coolest brands, across all industries, according to college students…

TL;DR

  • Nike and the National Basketball Association are the top two coolest brands according to college students
  • They consider Instagram way cooler than TikTok, despite them using TikTok more
  • Sour Patch Kids, Doritos, and Cheetos are winning over college students as the coolest CPG brands
Every week, YPulse asks thousands of 13-39-year-olds to rate brands on 20 youth-centric measures, including authenticity, inclusivity, and the coveted “cool” factor. In our upcoming Cool Brands Report (available January 30) we’re focusing on what this label really means in the eyes of teens, young adults, young people of color, and more. Because while being...

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