YPulse’s experts recently predicted what we see becoming the biggest trends that will affect Gen Z in 2024 in North America as well as Western Europe. Across various industries such as retail, entertainment, marketing, design, travel, and more, YPulse’s 2024 Predictions report shows what trends brands should be on the lookout for in the coming year. In Western Europe, our team of youth experts predicts that 2024 will usher in a renewed interest in foodie content, between North Americans and British youth, who will want to know more about each other’s local dishes and vice versa. And while social media will ignite pride in their own dishes, young Europeans will be satisfied IRL with more American fast-food chains further developing in the Old Continent. Here’s how we see the global / local, or “glocal,” food trend beginning now and how we predict it will progress in 2024: Gen Z in both regions will be sharing more of their local foodie tastes We know the deep passion young Europeans (or...
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