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“Glocal Food” is YPulse’s Biggest 2024 Prediction for European Gen Z

In 2024, YPulse predicts young people in Western Europe will be sharing more foodie content from their home country, while also taking interest in new American chains…

Written and Edited by the YPulse Editorial Team

Jan 4 2024
Western Europe

KEY TAKEAWAYS

In 2024, young Europeans will be sharing more of their taste for messy food on social media
They will especially do so by comparing their favorite type of food content with their North American peers
American fast-food brands will further develop in the Old Continent, which will also generate more interest in local food from Gen Z

YPulse’s experts recently predicted what we see becoming the biggest trends that will affect Gen Z in 2024 in North America as well as Western Europe. Across various industries such as retail, entertainment, marketing, design, travel, and more, YPulse’s 2024 Predictions report shows what trends brands should be on the lookout for in the coming year. In Western Europe, our team of youth experts predicts that 2024 will usher in a renewed interest in foodie content, between North Americans and British youth, who will want to know more about each other’s local dishes and vice versa. And while social media...