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The Top 5 Marketing Trends that Won Gen Z in 2023

These 5 marketing trends helped brands reach young consumers in authentic and unique ways…

TL;DR

  • CapCut memes and larger than life ads made for some of the most viral social media marketing moments
  • K-Pop collabs proved the genre is no longer a niche musical category and instead a major marketing opportunity
  • Food merged with fashion in super unique ways and CPG brands leaned into the “kidulting” trend we predict we’ll see more of in 2024
Last year’s biggest marketing trends were all about getting weird—and while a lot of weird campaigns and collabs stuck around this year, we also saw some new strategies that made reaching young consumers pretty fool-proof for brands. To break through the constant social media noise, marketing had to go big (really big, in some cases) whether...

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