Last year’s biggest marketing trends were all about getting weird—and while a lot of weird campaigns and collabs stuck around this year, we also saw some new strategies that made reaching young consumers pretty fool-proof for brands. To break through the constant social media noise, marketing had to go big (really big, in some cases) whether by pairing up with major celebs or showing they truly understand the Gen Z sense of humor, through social content or even in high quality merch.   YPulse covers the kinds of marketing that Gen Z and Millennials pay attention to in our yearly Ad / Marketing Effectiveness report, and this year we dug into the best ways to be remembered in our Attention Economy trend report. But beyond the numbers, some campaigns and marketing strategies simply work for being authentic to the brand and using trends creatively. In 2023, these were five of the top ways brands made their marketing exciting to get Gen Z eyes on it:  CapCut memes proved to be...