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How YPulse’s 2023 Trend Predictions Came True

We’re not saying “we told you so,” but just about every prediction YPulse made for 2023 did come true…

Written and Edited by the YPulse Editorial Team

Nov 29 2023
North America

KEY TAKEAWAYS

We predicted 2023 would be a year full of technological immersions with AI becoming a norm, the metaverse being redefined, and phygital products all evolving
While TikTok growth still grew at the start of the year, it has since slowed down—and micro / nano influencers proved to be most valuable this year
Viral fails along with the popularity of dupes proved that young peoples’ resentment towards the rich definitely escalated

At the beginning of each year, YPulse experts make predictions about the upcoming trends and behavioral shifts that will affect young people—or be caused by them. Just as our predictions for 2022 came true, our predictions for 2023 also came to fruition (well, most of them). Artificial intelligence became a normal part of Gen Z’s life, the metaverse is being understood in a new way, and the importance of micro / nano influencers has really shown, to name a few. Now, we’re reviewing how each of our six trend predictions for 2023 faired—and the various ways they manifested themselves as seen...