Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.
Back to insights
  • Article
  • Article
North America

How YPulse’s 2023 Trend Predictions Came True

PDF

We’re not saying “we told you so,” but just about every prediction YPulse made for 2023 did come true…

TL;DR

  • We predicted 2023 would be a year full of technological immersions with AI becoming a norm, the metaverse being redefined, and phygital products all evolving
  • While TikTok growth still grew at the start of the year, it has since slowed down—and micro / nano influencers proved to be most valuable this year
  • Viral fails along with the popularity of dupes proved that young peoples’ resentment towards the rich definitely escalated
At the beginning of each year, YPulse experts make predictions about the upcoming trends and behavioral shifts that will affect young people—or be caused by them. Just as our predictions for 2022 came true, our predictions for 2023 also came to fruition (well, most of them). Artificial intelligence became a normal part of Gen Z’s life,...

Ask Anything About This Article

Get personalized insights and answers

Here are some suggestions:

Related content

Reports referenced in this article

Enter your colleagues' emails (max 10) to invite them to sign up for a YPulse account. We'll send them a message and let them know you invited them.

plus-circle Created with Sketch Beta.

Are these emails correct? If so, click Submit Invitation(s)?