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Western Europe

Amazon and SHEIN Are Young Europeans’ Most Used Brand Apps

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Young Europeans want to interact with brands through their apps, and these are brands drawing the most onto theirs…

TL;DR

  • Over two thirds of European Gen Z and Millennials are using a brand’s / store’s app right now
  • SHEIN’s app is especially popular among teens, though it ranks high for all young Europeans
  • Amazon is their top brand app overall, with features like a video feed and consult-a-friend keeping it interactive
With so many outlets to connect across—and social media always feeling like number one—brands need to know which platform is best to get direct engagement with Gen Z and Millennials. In YPulse’s recent WE Mobile / App Behavior report, young consumers in Western Europe were clear in their answer: they prefer to interact with brands...

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