article

How Young Europeans Really Feel About X / Twitter

We look at how many young Europeans use X / Twitter and how they feel about the brand since Elon took over…

Written and Edited by the YPulse Editorial Team
KEY TAKEAWAYS
  • A quarter of young Europeans use X / Twitter—but far fewer actually post on the platform
  • Less than two in 10 young Europeans like the rebranding of Twitter as X
  • The vast majority would not pay for a subscription to use the platform, which X is currently rolling out with its new “Not A Bot” program
X, the social media platform formerly known as Twitter, has made many headlines since it was bought by Elon Musk in October last year, and often not for good reasons—from appointing a controversial new CEO to changing its name to losing half of its previous advertising revenue. In Western Europe, X / Twitter has recently been under the scrutiny of the European Union, which found the platform to have the highest rate of disinformation among all major actors in the social media industry. All these factors and more have changed young people’s relationship to the platform (what was left of it...

Stay on the Pulse

Latest Stories
Related Articles
Article

Gen Z’s “gay Halloween” costumes, brain stacks, and new favorite hairstylists (ahem, Ulta Beauty) are all going viral…

Article

While Gen Z shares getting news from social media, their favorite platforms differ depending on the region…

Article

Pinterest’s degrees of separation, Mullet “Reviews” Chinese buffets, and Gen Z’s six-month check-ins are all going viral…

YPulse Weekly Newsletter

Get our editors’ weekly picks on the Gen Z and Alpha stories you need to know.

Your newsletter subscriptions are subject to YPulse’s Privacy Policy and Terms and Conditions.

Enter your colleagues' emails (max 10) to invite them to sign up for a YPulse account. We'll send them a message and let them know you invited them.

plus-circle Created with Sketch Beta.

Are these emails correct? If so, click Submit Invitation(s)?