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Western Europe

How Young Europeans Really Feel About X / Twitter

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We look at how many young Europeans use X / Twitter and how they feel about the brand since Elon took over…

TL;DR

  • A quarter of young Europeans use X / Twitter—but far fewer actually post on the platform
  • Less than two in 10 young Europeans like the rebranding of Twitter as X
  • The vast majority would not pay for a subscription to use the platform, which X is currently rolling out with its new “Not A Bot” program
X, the social media platform formerly known as Twitter, has made many headlines since it was bought by Elon Musk in October last year, and often not for good reasons—from appointing a controversial new CEO to changing its name to losing half of its previous advertising revenue. In Western Europe, X / Twitter has recently been...

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