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How Young Europeans Really Feel About X / Twitter

We look at how many young Europeans use X / Twitter and how they feel about the brand since Elon took over…

Written and Edited by the YPulse Editorial Team
KEY TAKEAWAYS
  • A quarter of young Europeans use X / Twitter—but far fewer actually post on the platform
  • Less than two in 10 young Europeans like the rebranding of Twitter as X
  • The vast majority would not pay for a subscription to use the platform, which X is currently rolling out with its new “Not A Bot” program
X, the social media platform formerly known as Twitter, has made many headlines since it was bought by Elon Musk in October last year, and often not for good reasons—from appointing a controversial new CEO to changing its name to losing half of its previous advertising revenue. In Western Europe, X / Twitter has recently been under the scrutiny of the European Union, which found the platform to have the highest rate of disinformation among all major actors in the social media industry. All these factors and more have changed young people’s relationship to the platform (what was left of it...

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