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3 Things You Should Know About Young Hispanic Consumers

We’re rounding up YPulse data across reports to spotlight Hispanic young consumers and see how they’re shopping, watching, and trusting celebs differently than their peers of other ethnicities…

Written and Edited by the YPulse Editorial Team

Oct 19 2023
North America

KEY TAKEAWAYS

Hispanic young consumers exhibit a strong trust and personal connection with celebs and online influencers
They’re also more inclined to follow major brands on social media, preferring the convenience of social shopping over traditional retail websites
They’re way more likely than their peers to be watching food/cooking, beauty, and how-to content

Hispanic young consumers are a unique demographic, from the way they place their trust in and form deep connections with celebs and influencers, to the content they watch, and where they shop. In addition to an adoration for influencers and celebs, young Hispanics have a strong inclination to follow major brands on social media—and a preference for social shopping to go with it. To engage with this influential demo, a direct presence on their social feeds is pivotal, as our data shows that social media ads significantly influence their purchasing decisions. We even have the data to show what kinds of...