Hispanic young consumers are a unique demographic, from the way they place their trust in and form deep connections with celebs and influencers, to the content they watch, and where they shop. In addition to an adoration for influencers and celebs, young Hispanics have a strong inclination to follow major brands on social media—and a preference for social shopping to go with it. To engage with this influential demo, a direct presence on their social feeds is pivotal, as our data shows that social media ads significantly influence their purchasing decisions. We even have the data to show what kinds of content they’re more uniquely interested in seeing, if a brand is looking to really make their social content stand out. YPulse data allows us to compare young Hispanic people to young people of several other demographics: White / non-Hispanic, Black, and Asian youth. We’re able to see the ways that they vary not only from White / non-Hispanic youth, but other young people of color that brands can often...
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