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North America

3 Things You Should Know About Young Hispanic Consumers

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We’re rounding up YPulse data across reports to spotlight Hispanic young consumers and see how they’re shopping, watching, and trusting celebs differently than their peers of other ethnicities…

TL;DR

  • Hispanic young consumers exhibit a strong trust and personal connection with celebs and online influencers
  • They’re also more inclined to follow major brands on social media, preferring the convenience of social shopping over traditional retail websites
  • They’re way more likely than their peers to be watching food/cooking, beauty, and how-to content
Hispanic young consumers are a unique demographic, from the way they place their trust in and form deep connections with celebs and influencers, to the content they watch, and where they shop. In addition to an adoration for influencers and celebs, young Hispanics have a strong inclination to follow major brands on social media—and a preference...

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