Beauty brands are increasingly recognizing the value of reaching college students through pop-up events and building community on campuses. This gives them the chance to directly reach a young consumers, create opportunities for product sampling, engage with students to provide feedback and insights, and overall establish more brand awareness. And even if it’s not directly on campus, or is more about establishing a campus word-of-mouth, these initiatives of course come with a social media presence that bolsters the brand even further, too. Going straight to campuses to build a relationship with this valuable consumer base can be done by virtually any industry and provide several benefits—but beauty brands (as they so often are) are leading this trend. Lately, beauty brands Bubble, Glossier, and several brands created by Black female college students have been mastering this and are taking the strategic advantage of establishing a space on campuses. Here’s how they’re reaching Gen Z college students right now: Courtesy of Bubble (Instagram) Bubble skincare is breaking onto the college...
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