Beauty brands are increasingly recognizing the value of reaching college students through pop-up events and building community on campuses. This gives them the chance to directly reach a young consumers, create opportunities for product sampling, engage with students to provide feedback and insights, and overall establish more brand awareness. And even if it’s not directly on campus, or is more about establishing a campus word-of-mouth, these initiatives of course come with a social media presence that bolsters the brand even further, too.   Going straight to campuses to build a relationship with this valuable consumer base can be done by...