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Gen Z Teens’ Top 20 Brands Right Now

YPulse’s Brand Tracker shows these are the 20 brands scoring highest for 13-17-year-olds‘ affinity…

Written and Edited by the YPulse Editorial Team

Oct 11 2023
North America

KEY TAKEAWAYS

E.L.F. and The Ordinary are their top beauty brands—thanks to their low prices and Gen Z favored marketing
Kahoot! and Google Classroom are their top-ranking educational brands, as they bring gameification and innovation to studying
The NFL has managed to capture teens’ attention through youth-oriented content coverage both during the games and on social media

As teens grow into their spending power, it’s never been more imperative for brands to win over their affinity. But they’re a unique consumer group, so marketing and branding that worked with previous generations (and even older Gen Z) might not work for these teens. And with so much of their time being spent on social media, they’re constantly being exposed to a huge variety of brands to choose from. So, knowing the top brands that are actually winning Gen Z teens’ affinity—and why they’re ranking so high—helps show exactly what brands need to do to become one of them. ...