Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.
Back to insights
  • Article
  • Article
North America

Gen Z Teens’ Top 20 Brands Right Now

PDF

YPulse’s Brand Tracker shows these are the 20 brands scoring highest for 13-17-year-olds‘ affinity… 

TL;DR

  • E.L.F. and The Ordinary are their top beauty brands—thanks to their low prices and Gen Z favored marketing
  • Kahoot! and Google Classroom are their top-ranking educational brands, as they bring gameification and innovation to studying
  • The NFL has managed to capture teens’ attention through youth-oriented content coverage both during the games and on social media
As teens grow into their spending power, it’s never been more imperative for brands to win over their affinity. But they’re a unique consumer group, so marketing and branding that worked with previous generations (and even older Gen Z) might not work for these teens. And with so much of their time being spent on...

Ask Anything About This Article

Get personalized insights and answers

Here are some suggestions:

Related content

Reports referenced in this article

Enter your colleagues' emails (max 10) to invite them to sign up for a YPulse account. We'll send them a message and let them know you invited them.

plus-circle Created with Sketch Beta.

Are these emails correct? If so, click Submit Invitation(s)?