As teens grow into their spending power, it’s never been more imperative for brands to win over their affinity. But they’re a unique consumer group, so marketing and branding that worked with previous generations (and even older Gen Z) might not work for these teens. And with so much of their time being spent on social media, they’re constantly being exposed to a huge variety of brands to choose from. So, knowing the top brands that are actually winning Gen Z teens’ affinity—and why they’re ranking so high—helps show exactly what brands need to do to become one of them. YPulse’s Brand Tracker monitors the brand health of over 600 brands in North America on a weekly basis, revealing 13-39-year-olds’ affinity for brands across industries. The brand data looks at 20 youth-centric diagnostics, including which brands they think are cool, reflect who they are, are talked about, reflect diversity, make the world better, get them, and more. All of these individual measures then roll up into YScore+; an overall snapshot...
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