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Western Europe

3 Ways Louis Vuitton is Catering its Marketing to Gen Z

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Louis Vuitton is staying relevant in the eyes of European Gen Z by engaging with three of their favorite ways to connect…

TL;DR

  • The designer house is heading full steam into sports marketing as the Paris Olympics approach
  • The brand is the first to use Discord as a platform to best reach this gen of Web3 buyers
  • Gen Z loves brand experiences—so LV’s global restaurants make it more than a fashion brand
Young consumers are increasingly driving the growth of the luxury sector, reports estimate that by 2026, young people are expected to account for more than 75% of luxury product buyers. As a result, luxury brands are doubling efforts to win attention and affinity from Gen Z. And even though YPulse data from WE Luxury Report...

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