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3 Ways Louis Vuitton is Catering its Marketing to Gen Z

Louis Vuitton is staying relevant in the eyes of European Gen Z by engaging with three of their favorite ways to connect…

Written and Edited by the YPulse Editorial Team

Oct 10 2023
Western Europe

KEY TAKEAWAYS

The designer house is heading full steam into sports marketing as the Paris Olympics approach
The brand is the first to use Discord as a platform to best reach this gen of Web3 buyers
Gen Z loves brand experiences—so LV’s global restaurants make it more than a fashion brand

Young consumers are increasingly driving the growth of the luxury sector, reports estimate that by 2026, young people are expected to account for more than 75% of luxury product buyers. As a result, luxury brands are doubling efforts to win attention and affinity from Gen Z. And even though YPulse data from WE Luxury Report shows Louis Vuitton is already the second luxury brand European Gen Z most want to own, the luxury house’s recent marketing efforts have stacked up in several categories of Gen Z interest. LV is frequently making the headlines for noticeable marketing coups, such as the...