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He’s Not a Jack-O-Lantern, His name is “Lewis” on The Viral List

We’re rounding up the most viral moments of the week…

TL;DR

  • Target’s 8-foot-tall pumpkin decoration named “Lewis” is stealing everyone's Halloween-loving hearts
  • Fashion and style influencer Esme Carpenter is going viral for making vintage brooches a Gen Z statement accessory
  • “Pasta girl” fall is this season’s latest iteration of the “____ girl” trend, and brands are already getting involved
Courtesy of TikTok Lewis the (not a) jack-o-lantern is this year’s viral Halloween sensation  What was seemingly just another large-and-in-charge Halloween decoration quickly became a viral icon and brought hordes of young consumers to Target to get a look themselves. Similar to Home Depot’s viral 12-foot skeleton, Target’s 8-foot-tall pumpkin decoration named “Lewis” (of which...

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