Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.
Back to insights
  • Article
  • Article
North America

Young People of Color’s Top 20 Brands Right Now

PDF

YPulse’s Brand Tracker creates an overall YScore+ to rate young people’s brand affinity, and these are the 20 brands scoring highest among young people of color right now…

TL;DR

  • Young people of color make up half of Gen Z and Millennials, so knowing what drives their affinity for top brands is key to connecting with them
  • Nike is the top scoring brand across industries for Black, Asian, and Hispanic young consumers
  • Jordan, Amazon, and Target are top retail brands while YouTube and TikTok are top entertainment brands
With half of Gen Z identifying as people of color, true inclusion can’t be an afterthought or a side project for brands. In fact, it’s key to reaching young consumers today. YPulse’s new Young POC x Brands Special Report explores how brands are truly losing out when they don’t understand this huge cohort of young...

Ask Anything About This Article

Get personalized insights and answers

Here are some suggestions:

Related content

Reports referenced in this article

Enter your colleagues' emails (max 10) to invite them to sign up for a YPulse account. We'll send them a message and let them know you invited them.

plus-circle Created with Sketch Beta.

Are these emails correct? If so, click Submit Invitation(s)?