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Young People of Color’s Top 20 Brands Right Now

YPulse’s Brand Tracker creates an overall YScore+ to rate young people’s brand affinity, and these are the 20 brands scoring highest among young people of color right now…

Written and Edited by the YPulse Editorial Team

Oct 4 2023
North America

KEY TAKEAWAYS

Young people of color make up half of Gen Z and Millennials, so knowing what drives their affinity for top brands is key to connecting with them
Nike is the top scoring brand across industries for Black, Asian, and Hispanic young consumers
Jordan, Amazon, and Target are top retail brands while YouTube and TikTok are top entertainment brands

With half of Gen Z identifying as people of color, true inclusion can’t be an afterthought or a side project for brands. In fact, it’s key to reaching young consumers today. YPulse’s new Young POC x Brands Special Report explores how brands are truly losing out when they don’t understand this huge cohort of young consumers, who are shopping and choosing brands differently from their White / non-Hispanic counterparts. So, understanding the brands who are succeeding with young people of color is crucial to every brand’s longevity. Another reason to prioritize their affinity is because young people of color’s significant...