With half of Gen Z identifying as people of color, true inclusion can’t be an afterthought or a side project for brands. In fact, it’s key to reaching young consumers today. YPulse’s new Young POC x Brands Special Report explores how brands are truly losing out when they don’t understand this huge cohort of young consumers, who are shopping and choosing brands differently from their White / non-Hispanic counterparts. So, understanding the brands who are succeeding with young people of color is crucial to every brand’s longevity.  Another reason to prioritize their affinity is because young people of color’s significant...