Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.
Back to insights
  • Article
  • Article
North America

Levi’s, NBA, and Amex Prove Any Brand Can Connect with K-pop

PDF

Thanks to Gen Z and Millennials, K-pop is a global phenomenon that no brand should be ignoring…

TL;DR

  • With young people across the world interested in K-pop, brands have the opportunity to collab with idols in ways that standout
  • Levi’s partnered with girl group NewJeans for a playful campaign, while Amex brought BlackPink fans a pop-up merch store in London
  • The NBA brought K-pop into the sports world through an apparel collection with BTS rapper Suga
Main Image Courtesy of BlackPink (Instagram)   Over the past few years, Gen Z and Millennial fans have turned K-pop from a niche interest in north America to a mainstream global phenomenon. In turn, the singers, rappers, and dancers (known as idols) who make up these groups have been launched into a new level of...

Ask Anything About This Article

Get personalized insights and answers

Here are some suggestions:

Related content

Reports referenced in this article

Enter your colleagues' emails (max 10) to invite them to sign up for a YPulse account. We'll send them a message and let them know you invited them.

plus-circle Created with Sketch Beta.

Are these emails correct? If so, click Submit Invitation(s)?