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Western Europe

3 Stats Showing How Young Europeans Take Pet Parenting Very Seriously

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These three stats show what a big role pets play in European Gen Z and Millennials’ lives…

TL;DR

  • Most European Gen Z and Millennials have a pet
  • Meeting the pets is an important step in their romantic relationship for a quarter of these owners
  • One in five are even budgeting in a Christmas gift for their pet this year
The pet industry is booming: according to recent studies, it is expected to reach the $500 billion mark by 2030, a huge growth from its current $320BN market size. This growth is fueled by two factors: more people are buying pets—meaning the pet population is growing rapidly globally—and pet owners are increasingly ready to spend...

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