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How Hunt’s Took a Viral Marketing Opportunity to Reach Gen Z

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We interviewed Conagra Brands’ Content and Communications Manager Dan Skinner to get his take on how brands can capitalize on Gen Z TikTok trends…

TL;DR

  • Brands should choose other brands to collab with that make the most sense for them, but ones that may also come as a surprise to consumers
  • Predicting the longevity of a trend (especially ones on TikTok) can be tricky, which is why brands need to act fast
  • Partnering with other brands who are known for holding Gen Z values can help attach those sentiments onto your own brand
YPulse is tracking the viral trends taking the internet by storm daily, and this summer we noticed how one in particular has been shifting the online landscape, especially in fashion and subcultures. If you’ve been frequenting TikTok, you may have noticed that what was once dubbed “core aesthetics” has manifested into various types of “girls”—and...

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