article

How Hunt’s Took a Viral Marketing Opportunity to Reach Gen Z

We interviewed Conagra Brands’ Content and Communications Manager Dan Skinner to get his take on how brands can capitalize on Gen Z TikTok trends…

Written and Edited by the YPulse Editorial Team
KEY TAKEAWAYS
  • Brands should choose other brands to collab with that make the most sense for them, but ones that may also come as a surprise to consumers
  • Predicting the longevity of a trend (especially ones on TikTok) can be tricky, which is why brands need to act fast
  • Partnering with other brands who are known for holding Gen Z values can help attach those sentiments onto your own brand
YPulse is tracking the viral trends taking the internet by storm daily, and this summer we noticed how one in particular has been shifting the online landscape, especially in fashion and subcultures. If you’ve been frequenting TikTok, you may have noticed that what was once dubbed “core aesthetics” has manifested into various types of “girls”—and this summer was all about fruit. Basically, TikTok can’t stop creating new subgenres of people by their look and vibe, like Strawberry Girl, Lemon Girl, and what may be considered the most prominent this summer: Tomato Girl. But with the speed at which the newest...

Stay on the Pulse

Latest Stories
Related Articles
Article

YPulse’s prediction that “everything will be social media” in 2026 is playing out as more streaming brands build social features into their platforms…  

Article

Black Gen Z’s contemporary dance trend, Verity the smiling AI assistant, and parents’ AI photos are all going viral…

Article

Gen Z has made Coach a luxury fave, and the brand is giving them plenty of reasons to keep coming back…

YPulse Weekly Newsletter

Get our editors’ weekly picks on the Gen Z and Alpha stories you need to know.

Your newsletter subscriptions are subject to YPulse’s Privacy Policy and Terms and Conditions.

Enter your colleagues' emails (max 10) to invite them to sign up for a YPulse account. We'll send them a message and let them know you invited them.

plus-circle Created with Sketch Beta.

Are these emails correct? If so, click Submit Invitation(s)?