YPulse has long told you how Gen Z and Millennials are big into experiences, and data from our recent WE Experiences Report confirms the trend: just over seven in ten European Gen Z and Millennials would rather spend their money on experiences such as concerts and trips over material items. Luxury brands especially took notice of the fact that young consumers like experiences, and actors in the industry have gotten increasingly creative to offer more experiences to young consumers. Keeping updated as to what luxury brands are up to when it comes to bringing experiences to European Gen Z and...