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Threads vs Twitter: How Gen Z and Millennials Really Feel

We asked how many Gen Z and Millennials are using Threads and if they have positive or negative thoughts on the new Meta app…

Written and Edited by the YPulse Editorial Team

Aug 3 2023
North America

KEY TAKEAWAYS

The majority of Gen Z and Millennials say they’re not interested or unsure about using Threads, but a third say they are currently using it
Gen Z and Millennials have different feelings when it comes to comparing Threads and Twitter, but about a quarter like both equally
Millennials agree Threads will become a top social media app in the future while Gen Z is more likely to agree Threads is a short-term trend

One month since the launch of Meta’s Twitter rival platform Threads, users (as well as brands) are still finding their way in the viral space. It appeared to be an instant hit, gaining millions of downloads in just its first few days thanks to an easy transition from existing Instagram accounts. But according to Gen Z and Millennials, Threads’ place amongst their other top social media platforms is yet to be determined until the hype eventually dies down—and that might come sooner than later. Threads’ quick ascent broke records, making it the fastest growing platform in history (even stacked up...