One month since the launch of Meta’s Twitter rival platform Threads, users (as well as brands) are still finding their way in the viral space. It appeared to be an instant hit, gaining millions of downloads in just its first few days thanks to an easy transition from existing Instagram accounts. But according to Gen Z and Millennials, Threads’ place amongst their other top social media platforms is yet to be determined until the hype eventually dies down—and that might come sooner than later. Threads’ quick ascent broke records, making it the fastest growing platform in history (even stacked up against ChatGPT), but after just a few weeks, reports are showing most of those users are no longer as active as they were in the first days. Nevertheless, Threads is still new and exciting right now, creating a ton of buzz especially when it comes to brands successfully building a culture on the app. In these early days, brands shouldn’t worry too much about what and what not to...
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