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Threads—Meta’s Twitter Dupe—is Taking Off on The Viral List

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We round up the most viral moments of the week…

TL;DR

  • Instagram unexpectedly dropped Threads, a new Twitter competitor and it’s gaining millions of downloads
  • Gen Z and Millennials on TikTok are fueling “little treat culture” and can always go for a quick snack
  • ASMR content is reaching new heights on TikTok with creators gaining millions of views for throwing various glass bottles down flights of stairs
Instagram just launched Threads, a new Twitter competitor, and it’s blowing up  Social media just got a lot more complicated (as if it wasn’t enough already). This week, Instagram dropped Threads, a new app that allows users to share text updates and participate in public conversations posed as a Twitter competitor (much to the dismay...

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