article

Threads—Meta’s Twitter Dupe—is Taking Off on The Viral List

We round up the most viral moments of the week…

Written and Edited by the YPulse Editorial Team

Jul 7 2023
North America

KEY TAKEAWAYS

Instagram unexpectedly dropped Threads, a new Twitter competitor and it’s gaining millions of downloads
Gen Z and Millennials on TikTok are fueling “little treat culture” and can always go for a quick snack
ASMR content is reaching new heights on TikTok with creators gaining millions of views for throwing various glass bottles down flights of stairs

Instagram just launched Threads, a new Twitter competitor, and it’s blowing up Social media just got a lot more complicated (as if it wasn’t enough already). This week, Instagram dropped Threads, a new app that allows users to share text updates and participate in public conversations posed as a Twitter competitor (much to the dismay of Elon Musk). Users can log in using their Instagram accounts and create posts with up to 500 characters, including links, photos, and videos up to 5 minutes long. The app aims to expand Instagram’s capabilities to include text content and create a positive and...