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These are Gen Z’s Top 20 Brands Right Now

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YPulse’s Brand Tracker shows these are the 20 brands Gen Z has the most affinity for…

TL;DR

  • Nike returns to Gen Z’s highest scoring brand, while Netflix’s ranking dropped
  • Beauty brands The Ordinary, Fenty Beauty, and E.L.F. are among Gen Z’s top brands
  • Fintech brands like CashApp, PayPal, and Apple Pay rank high for Gen Z, signaling the beginning of their financial independence
Keeping up with Gen Z has never been more important than it is right now. With how much time they spend on social media (upwards of 7 hours a day on average), they’re being exposed to brand content constantly. And as this gen continues to grow into their spending power as teens and young adults,...

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