Keeping up with Gen Z has never been more important than it is right now. With how much time they spend on social media (upwards of 7 hours a day on average), they’re being exposed to brand content constantly. And as this gen continues to grow into their spending power as teens and young adults, winning their affinity is key to staying on succeeding as a brand. So, knowing Gen Z’s top affinity scoring brands, and how and why they’re ranking so high, shows exactly what brands need to do to earn these consumers’ love.     YPulse’s Brand Tracker...