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Nike and Fortnite Created the Ultimate Phygital Experience on The Viral List

We round up the most viral moments of the week…

Written and Edited by the YPulse Editorial Team

Jun 23 2023
North America

KEY TAKEAWAYS

Nike and Fortnite have created a new phygital experience with “Airphoria,” furthering their partnership
TikTok users are sharing what / who makes them happy and calling them their “glimmers,” which is essentially anything that’s the opposite of a trigger
“Fourth Wing” by Rebecca Yarros is #BookTok’s newest fantasy obsession and it’s providing them with the ultimate form of escapism

Sneakerheads, this one’s for you. @nike Explore Airphoria in Fortnite and receive the Air Max 1 '86 Back Bling! https://t.co/0CMQ7v5DYb pic.twitter.com/ZLuP2e7veG — Fortnite (@FortniteGame) June 20, 2023 In their new collab with Fortnite, Nike is making the metaverse cool again Gaming meets fashion as part of Nike’s limited-edition “Airphoria” metaverse gaming experience on the Gen Z-loved gaming platform. The phygital marketing move is the brand’s attempt to engage a new, younger set of consumers interested in the iconic Air Max sneakers. Players take part in a “sneaker hunt” on Fortnite, and those who accomplish the challenge successfully unlock a virtual pair of Air Max 1 ‘86 Back Bling...