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Western Europe

What You Need To Know About LGBTQ+ In WE, in 3 Stats

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LGBTQ+ youth make up 20% of the population in Western Europe among Gen Z and Millennials, so it’s about time brands know more about them…  

TL;DR

  • LGBTQ+ young people aren’t afraid to demonstrate for the representation they want to see from brands and entertainment
  • Compared to non-LGBTQ+, their mental health is struggling, leading more to speak to professionals
  • Brands will find them scrolling social media, finding community and a place to express themselves freely
Earlier this month—just in time for Pride—YPulse released an LGBTQ+ Youth special report, looking into the differences our data reveals that make LGBTQ+ youth in North America different from other young consumers. Now, it’s time to look at LGBTQ+ in Western Europe and see what differs from their non-LGBTQ+ and North American peers.   YPulse has...

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