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What You Need To Know About LGBTQ+ In WE, in 3 Stats

LGBTQ+ youth make up 20% of the population in Western Europe among Gen Z and Millennials, so it’s about time brands know more about them…

Written and Edited by the YPulse Editorial Team

Jun 22 2023
Western Europe

KEY TAKEAWAYS

LGBTQ+ young people aren’t afraid to demonstrate for the representation they want to see from brands and entertainment
Compared to non-LGBTQ+, their mental health is struggling, leading more to speak to professionals
Brands will find them scrolling social media, finding community and a place to express themselves freely

Earlier this month—just in time for Pride—YPulse released an LGBTQ+ Youth special report, looking into the differences our data reveals that make LGBTQ+ youth in North America different from other young consumers. Now, it’s time to look at LGBTQ+ in Western Europe and see what differs from their non-LGBTQ+ and North American peers. YPulse has collected more than 43K interviews among 13-39-year-old LGBTQ+ respondents in Western Europe in the last year across behavioural reports, trend reports, and brand tracking; making our data up-to-date and relevant for brands that want to know more about LGBTQ+ youth. And as our data shows...