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“European Summer” is the Aesthetic of the Season on The Viral List

We round up the most viral moments of the week…

Written and Edited by the YPulse Editorial Team
KEY TAKEAWAYS
  • Young American women are obsessed with dressing for a “European Summer,” but it might be a little unrealistic
  • McDonald’s is celebrating Grimace’s birthday—and the internet can’t get enough of the purple blob
  • This week on TikTok, users are sharing who they’d run to first when they get to heaven
Young American women on TikTok want to have a “European Summer”  American TikTok users are increasingly expressing their distaste for the grey and monotonous urban environment in the U.S., complaining that the corporate buildings, un-walkable cities, and empty streets drain their life force. In turn, they eagerly anticipate, or just imagine, European summer vacations as an escape from their normal, mundane, and stressful daily routine. The number of Americans traveling to Europe during the summer is expected to significantly increase compared to previous years—and London, Paris, Dublin, Rome, Reykjavik, Amsterdam, and Lisbon are among the top destinations.   Young women...

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