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“European Summer” is the Aesthetic of the Season on The Viral List

We round up the most viral moments of the week…

TL;DR

  • Young American women are obsessed with dressing for a “European Summer,” but it might be a little unrealistic
  • McDonald’s is celebrating Grimace’s birthday—and the internet can’t get enough of the purple blob
  • This week on TikTok, users are sharing who they'd run to first when they get to heaven
Young American women on TikTok want to have a “European Summer”  American TikTok users are increasingly expressing their distaste for the grey and monotonous urban environment in the U.S., complaining that the corporate buildings, un-walkable cities, and empty streets drain their life force. In turn, they eagerly anticipate, or just imagine, European summer vacations as...

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