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North AmericaWestern Europe

NA vs WE: How Young Consumers in Both Regions Follow The News

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These three stats tell you how young consumers in North America and in Western Europe differ when it comes to following the news…

TL;DR

  • Young Europeans are more likely to be following the news than their North American peers
  • While social media is the top source young consumers turn to for news, young North Americans are relying on it more
  • The majority of European Gen Z and Millennials feel the need to take breaks from following the news, but not as much as young consumers across the Atlantic
Gen Z and Millennials live in an era where they are inundated with information; news is a 24/7 cycle they’re connected to, even if it sometimes stresses them out. It’s no longer just traditional sources like TV and print that they’re looking to, their social media feeds provide them with more access than ever before....

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