Pilates, a low-impact, full-body workout that channels the mind-body connection, has become a fitness subculture embraced by Gen Z and Millennials. While it’s been around far longer than fitness influencing, social media has fueled a surge in its popularity over the past couple years. During the pandemic, at-home mat Pilates became a go-to workout, as with its precise, controlled movements, Pilates promotes alignment, balance, and strength, making it a versatile workout that can be performed with or without equipment. But equipment is exactly where Pilates enthusiasts on social media hit a crossroads: the signature (and expensive) piece of equipment, the Pilates reformer, a sliding padded bench with springs, ropes, and pulleys, creates a divide among the luxurious nature of its users and those who have seen the practice online and wish to participate. Now, the connotations associated with Pilates, and its cult following, go beyond simply working out. Pilates, as it’s currently presented online, is often more about the lifestyle surrounding it, which can appear quite lavish and...
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