When brands are looking to connect with Gen Z and Millennials, it’s key to know what interests these gens are engaging with most. While everyone knows they fill up a decent amount of their free time scrolling on social media, YPulse data shows they’re passionate about far more than that. In fact, they’re taking time for lots of offline hobbies alongside their online ones. In YPulse’s Hobbies and Passions report, we explore all of the things that young people love, and how they engage in these activities. Our data shows that while many of their hobbies, and the communities surrounding them, are both online and off, Gen Z’s biggest hobby is one they often do IRL with friends. We ask 13-39-year-olds “What is your biggest hobby?” as an open-ended question, and this is how their top responses rank: Sports are still Gen Z’s number one hobby Gen Z and Millennials are both sports lovers, but when it comes to their hobbies, sports are number one for the younger gen...
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