YPulse data shows that Gen Z and Millennials love fast food restaurants—and they’re not ashamed of it. In our Food Shopping & Trends report, 94% tell us they’ve eaten fast food in the last month, 89% say they’ve gone to a fast casual restaurant, and 83% say they’ve been out to casual dining restaurants. And our Cooking and Diets report shows 70% of Gen Z and Millennials say they eat out / order take out an average of three times a week. So, knowing they’re eating at fast food and chain restaurants so often, which are their favorite to frequent? Our data shows that Gen Z especially treat foods they’ve been eating their whole lives as their go-to, meaning their faves have stayed consistent over the years. And though Millennials consider themselves adventurous eaters, they share the same top fast food and chain restaurant preferences as the younger generation. When we ask 13-39-year-olds what their favorite chain restaurant or fast food place is, and why, as an open-ended question,...
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