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NA vs WE: 3 Things You Need To Know About Their Cooking Preferences

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These three stats show you how young Europeans’ relationship to cooking is different than their North American peers’…

TL;DR

  • Young people in Western Europe cook and prepare meals at home more than young North Americans
  • Gen Z and Millennials in this region are also more likely to cook dinner from scratch than their North American peers, and eat three square meals in a day
  • Millennial parents in North America have no problem feeding their child fast food, whereas parents in Western Europe are much more reluctant
Europeans Gen Z and Millennials like to cook, and according to data from YPulse’s recent WE Cooking and Diets Report, a third of these young consumers (32%) cook or prepare more than seven meals from home in a week, compared to only a quarter in North America (24%). Food is very special for Gen Z...

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