Europeans Gen Z and Millennials like to cook, and according to data from YPulse’s recent WE Cooking and Diets Report, a third of these young consumers (32%) cook or prepare more than seven meals from home in a week, compared to only a quarter in North America (24%). Food is very special for Gen Z and Millennials in both NA and WE, and although Gen Z sees themselves as less of a foodie than Millennials—a topic YPulse dug into in The End of Foodie Culture (As We Know It)—it’s a hobby both gens are super interested in, with YPulse’s Self-Taught Trend Report also showing that cooking is a top skill Gen Z and Millennials want to learn. But these three stats from YPulse’s WE Cooking and Diets survey will give you insights into the way young North Americans and Western Europeans have different habits when it comes to cooking: European Gen Z and Millennials are more likely to be cooking dinner from scratch than North Americans When it comes...
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