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NA vs WE: 3 Things You Need To Know About Their Cooking Preferences

These three stats show you how young Europeans’ relationship to cooking is different than their North American peers’…

Written and Edited by the YPulse Editorial Team

Apr 4 2023
North America, Western Europe

KEY TAKEAWAYS

Young people in Western Europe cook and prepare meals at home more than young North Americans
Gen Z and Millennials in this region are also more likely to cook dinner from scratch than their North American peers, and eat three square meals in a day
Millennial parents in North America have no problem feeding their child fast food, whereas parents in Western Europe are much more reluctant

Europeans Gen Z and Millennials like to cook, and according to data from YPulse’s recent WE Cooking and Diets Report, a third of these young consumers (32%) cook or prepare more than seven meals from home in a week, compared to only a quarter in North America (24%). Food is very special for Gen Z and Millennials in both NA and WE, and although Gen Z sees themselves as less of a foodie than Millennials—a topic YPulse dug into in The End of Foodie Culture (As We Know It)—it’s a hobby both gens are super interested in, with YPulse’s Self-Taught...