article

Guinness Tapped a TikTok Meme for St. Patty’s Day on The Viral List

We round up the most viral moments of the week…

Written and Edited by the YPulse Editorial Team

Mar 17 2023
North America, Western Europe

KEY TAKEAWAYS

Guinness quickly caught onto a TikTok micro-trend of singing beer foam and turned it into an alcohol-free St. Patty’s Day ad
Landmark wins for Everything Everywhere All At Once were celebrated by Gen Z on social media for the step toward better diversity and representation
This week on TikTok, Gen Z is sharing random messages under the hashtag #BeManyThings while using an ironic CapCut edit

Guinness successfully hopped on a meme just in time for St. Patty’s Day Singing pints have been circulating on TikTok: the concept is to poke holes into the foam of your beer (usually a Guinness) and blow on it to create a singing face. Just in time for St. Patty’s Day, Guinness caught onto the niche hashtag #SingingGuiness (3M views on TikTok) and turned it into an official ad to promote their new alcohol-free beer. They turned the gag into the official ad for “Holding Out For a Zero” to promote Guinness 0.0, with creamy pints singing their foams off to the tune...