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Young Consumers in NA and WE Don’t Turn To Dating Apps For The Same Reasons

We ask Gen Z and Millennials in North America and Western Europe why they use dating apps, and their answers reveal some interesting differences between the two regions…

Written and Edited by the YPulse Editorial Team

Feb 14 2023
Western Europe

KEY TAKEAWAYS

North American Gen Z and Millennials are more likely to use dating apps to find a committed romantic partner
In Western Europe, young consumers turn to dating apps more often to find someone to hook up with
But young consumers in both regions like to use dating apps for entertainment, and brands are adapting to the need

YPulse’s recent Dating & Relationships Report shows that European Gen Z and Millennials are finding dating more difficult, with 71% of them agreeing that “It’s hard to meet a significant other these days.” A lot has to do with the multiplication of options offered by dating apps and social media, which results in users “Talking to others at the same time to keep their options open,” in the words of one of our 24-year-old female respondents from the U.K. Dating apps—a growing market worldwide—have evolved over the years to include more features to adapt to the variety non-dating reasons why...