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Western Europe

Young Consumers in NA and WE Don’t Turn To Dating Apps For The Same Reasons

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We ask Gen Z and Millennials in North America and Western Europe why they use dating apps, and their answers reveal some interesting differences between the two regions…

TL;DR

  • North American Gen Z and Millennials are more likely to use dating apps to find a committed romantic partner
  • In Western Europe, young consumers turn to dating apps more often to find someone to hook up with
  • But young consumers in both regions like to use dating apps for entertainment, and brands are adapting to the need
YPulse’s recent Dating & Relationships Report shows that European Gen Z and Millennials are finding dating more difficult, with 71% of them agreeing that “It’s hard to meet a significant other these days.” A lot has to do with the multiplication of options offered by dating apps and social media, which results in users “Talking...

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