Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.
Back to insights
  • Article
  • Article
North America

YPulse’s 2022 Predictions Came True—Here’s The Proof

PDF

We’re not saying “we told you so,” but every prediction YPulse made for 2022 did come true… 

TL;DR

  • We predicted 2022 would be a year of changing COVID impacts for Gen Z and Millennials, at work and in their everyday lives
  • Gaming hugely impacted content from entertainment brands, and every other brand’s advertising strategy
  • And of course, Gen Z took on their role of the makers and breakers of pop culture
YPulse made five major predictions about 2022, and we’re returning to them now to proudly say they all came true. Yes, all of them—down to Netflix releasing Apple versions of their mobile gaming apps. Using our extensive data and insights on Gen Z and Millennials, we were able to predict their work habits for the...

Ask Anything About This Article

Get personalized insights and answers

Here are some suggestions:

Related content

Reports referenced in this article

Enter your colleagues' emails (max 10) to invite them to sign up for a YPulse account. We'll send them a message and let them know you invited them.

plus-circle Created with Sketch Beta.

Are these emails correct? If so, click Submit Invitation(s)?