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The Top 15 Brands Gen Z and Millennials Want to Work For

YPulse’s new Employer Intent Index in the Brand Tracker lets users track the top companies young consumers are excited to work for. Here are their top 15…

Written and Edited by the YPulse Editorial Team

Dec 14 2022
North America

KEY TAKEAWAYS

Gen Z and Millennials have high standards for the companies they’ll work for, making it more important than ever for brands understand what they’re looking for in a workplace
YPulse’s new Employer Brand Index shows that the top 15 brands young consumers want to work for include YouTube, PayPal, and Google
Tech brands dominate their list, but they’re also excited to work for their favorite retail, entertainment, and even snack brands

Last year, YPulse explored The Great Resignation in our What’s Next For Work trend report. This year, you’ve heard all about Gen Z becoming “quiet quitters” or “side hustlers.” And all buzzy headlines aside, our research shows that, by and large, the pandemic did provoke a monumental change in young people’s relationships to work and how they’re forging ahead in their careers. More than half of young consumers told YPulse they’re interested in changing jobs or industries while a quarter already have within the last year. In other words, Gen Z and Millennials are indeed setting new standards for their...