Horror film Smile brought its marketing to life with creepy MLB fans In preparation for Halloween, horror content is ramping up across streaming platforms, traditional cable, and theaters—and this year, Paramount is setting themselves apart with a unique and risky marketing strategy that was able to grab the attention of millions. The film’s director, Parker Finn, had his fingers crossed when Paramount pitched the idea to set paid actors in the background of Yankees and Mets games and have them perform the creepy smiles that haunt the main character of the movie. Finn said he feared no one would...