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The YouTubers Making Waves on The Viral List

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TL;DR

  • Smile going off-script with spooky marketing impresses young consumers social media, as much as it scares them
  • Emma Chamberlain is giving Gen Z more aesthetic aspirations with her new house tour
  • A scandal with YouTube group The Try Guys shows influencers are more than entertainers to young people
  • A TikTok about an incident in Primark sparked a huge conversation around women's safety in the U.K.
  Horror film Smile brought its marketing to life with creepy MLB fans In preparation for Halloween, horror content is ramping up across streaming platforms, traditional cable, and theaters—and this year, Paramount is setting themselves apart with a unique and risky marketing strategy that was able to grab the attention of millions. The film’s director,...

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