Young consumers are redefining what wellness is, and they want brands to get involved. Here are four brands that have brought mental health into their marketing… TL;DR Young consumers have always been mental health advocates, but the pandemic pushed them to put it front and center—and to incorporate it into their new definition of wellness Gen Z and Millennials want brands to encourage conversations around mental health, and many have created initiatives and campaigns to support these gens Brands are also focusing specifically on men’s mental health, which still carries a stigma for many Even before the pandemic, mental health was a top priority for Gen Z and Millennials, who have been advocating for the de-stigmatization of mental illness and asking for help for a while now. But mental health became even more important to these gens over the past two years as COVID put their mental wellness to the test. In our WE mental health report, we asked young Europeans what areas of their lives have been most...
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