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4 Brands Reaching Young Europeans With Mental Health Marketing

Written and Edited by the YPulse Editorial Team
KEY TAKEAWAYS
Young consumers are redefining what wellness is, and they want brands to get involved. Here are four brands that have brought mental health into their marketing… TL;DR Young consumers have always been mental health advocates, but the pandemic pushed them to put it front and center—and to incorporate it into their new definition of wellness Gen Z and Millennials want brands to encourage conversations around mental health, and many have created initiatives and campaigns to support these gens Brands are also focusing specifically on men’s mental health, which still carries a stigma for many Even before the pandemic, mental health...

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