Retail apps are the bottomless scroll feed of the online shopping world… TL;DR Gen Z and Millennials are still regularly shopping online more than in-person Retail apps are especially popular for online-only marketplaces like Amazon and Shein Young consumers are not only using shopping apps for fast fashion, but secondhand platforms, too Gen Z and Millennials love to shop, that much is easy to say. They get a thrill from a good buy, but how they shop for it is often changing. These online generations had no problem becoming virtual shoppers when the pandemic hit—they’re the pros of online shopping, and make #TikTokMadeMeBuyIt and #WhatIOrderedWhatIGot videos of their best finds within the endless scroll of an online store. Even as restrictions on in-person activities ease and they have the choice to return to the shops, they’ve maintained their love for shopping on their devices. In our Shopping and Retail Report, YPulse asked 13-39-year-olds whether they prefer to shop in-person or online. The majority voted to shop IRL, but a...
