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North AmericaWestern Europe

NA vs WE: Who Are Online Celebs Influencing The Most?

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How does young Europeans’ and North Americans’ affinity for online celebs compare? We have three charts that tell the story… TL;DR Young consumers in both regions trust online celebs more than any other public figure—but young Europeans have higher trust for traditional figures Young Europeans’ favorite influencers are on Instagram, while North Americans still favor...

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