TL;DR: #GentleMinions are making Rise of Gru a box office hit, and proving memes can do a movie good #PrimarkSummerUp is getting U.K. young consumers dressed up and ready for their summer holidays A messy mama’s messy house has 18M TikTok views as people relate to her realness #GentleMinions Are Suiting Up and Showing Up At Theaters En Masse, and Universal Pictures is on Board Gen Z teens have created a global social media phenomena that’s giving the latest Minions movie a box office boost. Going all-in on ironic fandom, large groups of young moviegoers are gearing up in suits,...
