TL;DR:   #GentleMinions are making Rise of Gru a box office hit, and proving memes can do a movie good #PrimarkSummerUp is getting U.K. young consumers dressed up and ready for their summer holidays A messy mama’s messy house has 18M TikTok views as people relate to her realness #GentleMinions Are Suiting Up and Showing Up At Theaters En Masse, and Universal Pictures is on Board   Gen Z teens have created a global social media phenomena that’s giving the latest Minions movie a box office boost. Going all-in on ironic fandom, large groups of young moviegoers are gearing up in suits, donning all black shades, and briefcases to theaters to see the new Minions: The Rise of Gru film–and they’re doing it for social media, of course, sharing their adventures on TikTok under the #GentleMinions hashtag. #GentleMinions has over 64 million views as Gen Z takes to their favorite social media app to post videos of themselves lining up outside cinemas in their suits, posing with bananas, and posing with...