What Does Prom Season Look Like In 2022?

It’s officially prom season—but what does that look like this year? TL;DR: A third of high schoolers say their school is hosting a prom this season Online stores are the top place high schoolers are getting their prom attires TikTok and Instagram are some of the top places they’re getting their prom look inspiration At the beginning of the pandemic, we told you how many of Gen Z’s milestones were upended, including prom with many of the annual dances postponed, canceled, or digitized. Meanwhile, while 2021 saw more schools hosting in-person events, many held them outdoors and took extra safety precautions to minimize COVID exposure. Now, in 2022—it’s officially prom season yet again, but is it any different from last year? YPulse’s recent summer plans behavioral data includes research about Gen Z’s prom plans and where they get inspiration for their outfits. We’ll dig into all that, but first—we asked high school students if their school is hosting a prom this year: The majority of high schoolers say their...