As TikTok continues dominating young people’s social media consumption, these three apps are taking a note from the platform’s short-form video strategy… TL;DR: Over half of Gen Z and Millennials are watching social media video content weekly TikTok is (no surprise here) these gens’ preferred app Up-and-coming apps are taking a note from TikTok by integrating their own short-form video strategy to reach young audiences Since taking the social media industry by storm in 2019, TikTok has quickly become Gen Z and Millennials’ No. 1 favorite app. Shortly after the app blew up among young consumers, YPulse reported that TikTok copycats were popping up everywhere, as other media apps attempted to borrow from the winning formula of vertical, scrollable short video. In the years since, some of those copycats (cough, Instagram Reels, cough) have become massive successes themselves. Now, Instagram is reportedly testing a “TikTok-like” full-screen social feed, borrowing inspiration again from the rival app. But it’s not just other social apps that are following TikTok’s playbook. Short-form video...
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