Gen Z and Millennials in Western Europe are spending a lot of time thinking about climate change. Here’s what they’re doing to combat it… TL;DR Young Europeans are worried about climate change, and with the majority believing it’s up to their generation to fix it, they’re taking action Millennials are slightly more likely to be doing most sustainable practices than Gen Z Brands need to keep in mind that most young Europeans put price before sustainability when shopping YPulse has been tracking Gen Z and Millennials’ climate anxiety for a while now, and we’ve long known that these gens are...